U.K. grocery chain to sell EDIBLE INSECTS as affordable protein source amid cost-of-living crisis

06/11/2024 / By Belle Carter

Discount supermarket chain Aldi is considering selling edible insect recipe kits to help consumers meet the daily protein needs of families amid soaring food prices. As bugs such as crickets are known to be a cheap and sustainable form of protein, the budget grocery is thinking of stocking products by Yum Bug, which manufactures insect recipe kits.

Aaron Thomas and Leo Taylor, the founders of the company who have just established their bug restaurant, were incidentally picked from hundreds of applicants to appear on Channel 4’s “Aldi’s Next Big Thing” in 2022.

Thomas, from Islington, London, said: “We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.” He added that crickets are up to 70 percent protein, which is three times the amount of protein found in beef. The start-up entrepreneur also stated that crickets got more iron than spinach, more calcium than milk and three times more fatty acids than omega-3 in salmon. Some reports even call the creepy crawlies “superfood.”

“They are an incredible superfood. We want to take bug consumption mainstream. If we’re able to get in front of Aldi’s audience, that would be an amazing opportunity,” he further explained.

Meanwhile, Taylor said how long they have been eating bugs. “Aaron and I have been cooking with insects for years. It started in 2017 with weekends experimenting out of my parent’s garage, cooking up all sorts of recipes and posting content online,” he recounted. “We then sold our first insect recipe boxes out of our bedrooms in lockdown, and that’s really where everything snowballed.”

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On X, formerly Twitter, Wide Awake Media posted about Aldi’s plan to sell insects for dietary protein requirements. It said: “I’m sure Bill Gates is over the moon because that’s been the plan all along. Are you willing to eat insects to save the planet?” Gates has been advancing the replacement of cattle beef with lab-gown of fake meat or insects for protein.

Last year, a company backed by Gates received approval from the United States Department of Agriculture approval, marking a significant milestone for the lab-grown meat industry. This approval was a signal of federal support for the sector, which is expected to play a role in meeting the increasing protein demands of a growing global population.

More recently, Amazon’s Jeff Bezos joined Gates in supporting the industry, underscoring the potential that high-profile investors see in this alternative protein source. Their involvement highlights the industry’s promise to address environmental concerns associated with traditional meat production, as noted in a report on the rise of 3D-printed steaks and their relevance to environmental, social and governance-focused investors. (Related: YOU WILL EAT BUGS AND BE HAPPY: Wales now feeding schoolchildren mealworms and crickets for lunch as part of the Great Reset rollout.)

Woke Aldi issues “gender transition guides” to staff

Before it advocated eating bugs, the grocery that claims to cater to budget-conscious consumers has long been advancing globalism and woke ideologies.

Aldi published a series of internal guidelines in 2022 on how to support co-workers who are transitioning, as part of its “Embrace” Diversity and Inclusion strategy, which aims to create a more inclusive workplace.

Aldi United Kingdom Diversity and Inclusion Director Richard Shuttleworth said, “We want to ensure that Aldi is a diverse, inclusive and supportive place to work for everyone.”

Shuttleworth added, after publishing the guides in 2022: “We believe colleagues should feel confident to bring their truest selves to work and hope the launch of these guides will help anyone who has transitioned, is going through a transition or considering it, to feel safe and supported in doing just that.”

The guides offer advice to managers on how to deal with transitioning staff and share tips with co-workers on how to help their colleagues easily return to the work fold.

They were created with the input of workers. Kimberly Taylor, a store assistant, said: “I’ve worked at Aldi for over three years and during that time have started to transition. Throughout this experience my team has been so supportive of me, helping me to feel confident and accepted every step of the way.” She said that the guides show that Aldi is committed to the wellbeing of its transgender staff.

Check out WokeMob.news for related stories.

Watch the video below that talks about the World Economic Forum’s push for the consumption of bugs to “save the planet.”

This video is from the Mad House Of Wisdom channel on Brighteon.com.

U.K. grocery chain to sell EDIBLE INSECTS as affordable protein source amid cost-of-living crisis

Woke Aldi issues “gender transition guides” to staff

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